“In terms of power and influence you can forget about the church, forget politics. There is no more powerful institution in society than business… The business of business should not be about money, it should be about responsibility. It should be about public good, not private greed.”
– Sanjay Dhir, Prashant Sree & Laxmi Narayanan G.

It all started with a 14 hours late train journey from Lucknow to Jaipur. Purpose: To visit a company, “Jaipur Rugs”, for case study. And during the course of next 3 days, I realized that it was much more than a company. Jaipur Rugs is a phenomenon, a firm with different vision, a firm which not only generates EVA (Economic Value Add) to the shareholders of the firm but also to society at large. “Service to community” is the core motive of the company and with a history of more than 20 years; it has been a boon for all – The villagers, local people, women, employees, and above all it has been a source of motivation for any person who wants to be an entrepreneur. Jaipur Rugs is a classic example of the fact that for being an epitome of success in business, one can tread on a different route (not necessarily a money centric approach) by serving the society on one hand and generating empowerment. Yes, „Empowerment‟ is the word I would prefer to call this, for, I see the sole reason for which Mr. N.K Chaudhary has build up his empire is not EVA but SVA (Society Vale Add).

Just imagine, a villager, in the outskirts of Jaipur is connected to the world by an „Onida‟ Television and has a splendour+ standing outside his house and all because of the handloom installed in his house by the noble souls of this firm. Amazing! The list will go on and on, with people employed at all the 80 odd stages of the process of carpets and rugs making and moreover all of them motivated to do their level best in their respective jobs.

Well, values and culture are two pillars of Jaipur Rugs, with each one complimenting each other. Mrs. Chaudhary plays a crucial role in this, with a motherly touch, to one and all. The hospitality which we (Prashant, Laxmi and I) received is worth a remembrance – for life!

This blog could run into pages and still will fall short of the real picture, which only could be experienced by interacting with the company per se, and especially Mr. Chaudhary and his family (including his daughter, wife and whole of the firm employees).

And last but not the least, the 14 hours late journey by train was worth a visit for such an inspiring and wonderful firm – “Jaipur Rugs”, especially for students like us. We learnt a lot and would like to contribute in every possible way; we can, to Jaipur Rugs.

Thank You